Kawaii culture (the culture of cute from Japan) is an in-depth culture that has influenced art, food, music, and mannerisms to name a few. However, it’s fashion and style elements are the most prevalent of this lifestyle. In this project I have highlighted several styles related to kawaii culture. I have created a mix and match book as a way to explore kawaii fashion and to play with the diversity of kawaii culture.

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Kawaii mix and match book

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fairy
fairy

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otome
otome

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cult-party
cult-party

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fairy
fairy

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1/7

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1/6
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